(Walnut Creek, CA) – April 9, 2026 – Biome Brigade®, a new pet wellness company, has been named a finalist in the Best Brand Innovation category at the ANA REGGIE Awards, recognizing the brand’s breakthrough approach to combining microbiome science, education, and storytelling in the rapidly growing pet supplement category.
The REGGIE Awards, presented annually by the Association of National Advertisers (ANA), honor the most innovative and effective marketing campaigns that drive brand growth and business results. Selected from a highly competitive field and evaluated by more than 300 judges, Biome Brigade’s recognition places it among the top three entries in its category. Gold, Silver, and Bronze winners will be revealed at the REGGIE Awards Gala on May 19, 2026 in Los Angeles, CA.
Biome Brigade was developed to address a critical challenge in pet health: while millions of pet parents seek solutions for symptoms such as diarrhea, itchy skin, bad breath, gas, paw licking, and scooting, many do not realize these issues are often linked to gut microbiome imbalance.
“Pet owners are actively searching for solutions, but many don’t understand the root cause of these symptoms,” said Reginald Bowser, Founder and CEO of Biome Brigade. “We came to a simple conclusion - whoever wins the education battle will win the brand war. Biome Brigade was created to make complex gut health science understandable, engaging, and fun for families.”
In partnership with AnimalBiome, Biome Brigade translates advanced gut microbiome science - previously limited to veterinary and direct-to-consumer channels - into a consumer-focused retail brand designed for high-traffic environments.
Through the Biome Brigade animated series, available on YouTube, complex gut health science is transformed into fun, memorable stories that bring the gut microbiome to life. The brand’s cast of characters - including the heroic Biome Brigade and the scheming Biome Bandits® - illustrate how beneficial bacteria support pets’ overall wellbeing. Characters like the nefarious bacterial supervillain Eli Cole™ (E. coli), and the itch-inducing bacterial gangster, Flaky Jake™ (Staphylococcus), wreak havoc with digestive and skin issues, while heroes such as Hologram™, Dr. Biotic™, and Captain Keller™ step in to relieve symptoms and save the day.
This approach reflects a growing shift toward personalized, microbiome-driven pet health solutions, giving pet parents clearer insight into what’s happening inside their pet’s gut and how to take targeted action to improve overall wellbeing.
“This recognition from the ANA reinforces our belief that education is the key to unlocking the next generation of pet health brands,” added Bowser. “Our Science Through Storytelling® approach turns complex microbiome science into engaging, easy-to-understand experiences that help families take better care of their pets - and builds a brand designed to endure for decades.”
Biome Brigade is designed as a scalable brand franchise, with plans to expand across pet supplements, food, treats, toys, accessories, and media, while also creating licensing opportunities beyond the pet category.
About Biome Brigade
Biome Brigade is a science-driven pet wellness company based in Walnut Creek, CA. The brand combines advanced gut microbiome testing with functional nutrition and educational storytelling to improve digestive, immune, and skin health in pets. Biome Brigade’s mission is to make gut health actionable, understandable, and engaging for pet parents, their children, and professionals alike.
Media Contact: Rachel Nelson, rnelson@cruoftwo.com
